My head rattles against the window of the 4x4 as we bounce
across the desert through the darkness. I wonder for the umpteenth time how it
is that our driver could know where he is going—from what I can tell, there
aren’t really any landmarks to indicate any sort of relative location. We are
not even on a paved road anymore, just driving at high speeds across the
desert. It’s only a little after 5 in the morning, and I definitely did not get
enough sleep earlier. I start to doze off again when I am started awake by the
4x4 screeching to a halt. I open my eyes and am shocked to see, in the glow of
the headlights, a few dozen camels sitting in front of us.
This could probably be called the culmination of our study
abroad experience in Morocco—after several weeks of classes, project work and cultural
study, we are finally getting our camel ride through the Sahara. We should be
at the sand dunes early enough that we could watch the sun come up. For now,
there are just thousands of stars shining more clearly than I have ever seen
them. The air is cold, and I am surprised at how much warmer it feels when one
of our Berber guides ties my headscarf properly as a turban covering my hair
and face. As soon as he finishes, another beckons me over closer to the camels
and helps me onto its back. With a grunt, the camel stands up (a scary
experience, as I am quite sure I will fall off!) and we begin our journey to
the sand dunes.
A short while later, I am taking as many pictures as I can
as I watch the sunrise on the horizon of what looks like endless sand dunes. It
is a very clear morning and the scene is incredibly picturesque. It is, in some
regards, easy for me to see why this is one of the most popular tourist
attractions for Morocco, as it is definitely one of my favorite experiences
that I have had during my time here. However, it also feels very catered: our
professor has informed us already that the dress of our guides is from an
entirely different region of the Sahara, but that it is used because it is
recognizable for tourists, and at the end of our camel ride he lays out a rug
for me to sit on so that he can display various souvenirs and fossils, hoping I
will purchase one. It is a strange paradox to have a natural phenomenon be so staged
at the same time. Nevertheless, I find myself feeling like this is one of the
most “Moroccan” experiences that I’ve had—even though I know this is more based
on my preconceptions than on the reality that I have seen in Morocco.
The image of camels and deserts is a very prevalent cultural
meme for the Morocco, maybe the most prominent. (This has been briefly
addressed in the entry about the geographic destination image that Morocco has,
however there is still more to say about the image itself.) Why would the
desert hold such significance? What is the intrigue with dunes and camels,
making this image win out over some of Morocco’s other beautiful landscapes?
The Sahara has always been important for Morocco, both for
Moroccan residents and for foreign destination image. For many Western travelers,
it is a blank image that they can imagine themselves in. It is mysterious,
exotic, and adventurous. They picture riding a camel into the horizon or camping
out under thousands of stars. Many Morocco travel guidebooks feature a
panoramic view of the sand dunes on the cover, often featuring a camel or two
and maybe a man whose face is covered by a turban. Ambiguity and mystery are
concepts that are held as ideals in the destination image of the Sahara; any
human element (aside from maybe a Berber to lead one’s camel through the
desert) would be seen as a disruption. However, there is a human component to
everything that a typical tourist would experience in the Sahara. There have
also been adjustments and exaggerations made in the desert to attract tourists,
such as the common appearance of “Blue Tuaregs” as tour guides and shop owners,
when tuaregs, in reality, only originate farther east in North Africa.
The Sahara has held significance in Morocco not only for
foreigners, but for locals as well. Berbers, the original Moroccan demographic
that populated the desert, have played a crucial role in Moroccan cultural
development over the years. Berbers originally populated Morocco in nomadic
tribes until the coming of Arabs during the expansion of the Islamic Empire.
The language and culture of the Arabs became more and more influential as Islam
became more and more integral to the identity of Morocco. Berber-tribal
frameworks persisted in Morocco through the nineteenth century, when a growing
sense of Arab nationalism pushed for Berber culture to give way for Arab.
Berber language and culture are only now beginning to be re-integrated into the
curriculum and everyday life of Moroccans. There are still a few desert nomads
who live in Morocco, and the Sahara still holds strategic and symbolic importance.
Algeria and Morocco have been in conflict over who should have control over
Western Sahara, a Spanish colony now annexed.
One of my professors in the States is Moroccan, and a
student asked him once (in all sincerity) whether or not camels were his
primary mode of transport in Morocco. Within the desert destination image is a
stereotype of Moroccans as nomads who live in tents and ride on camels wherever
they go, and it seems that this stereotype has not changed even with worldwide
development. It’s as though Morocco (and other countries in the Arab World, for
that matter) are expected to remain frozen in time before modernization and
technology. Although in some regions there certainly are nomads, this
generalization is completely inaccurate. This typecast fulfills a character for
the dramatic backdrop of the desert, much more romantic than a Moroccan who lives
in a house and drives a car. There is a degree of effacing that happens with
people in the desert context, to keep in line with the ambiguity and mystery
that the destination image of the Sahara holds.

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